Spices of Life

St John Clothing, the high-end brand being modeled by Angelina Jolie has finally reached a few big decisions this year 2010. The company is ditching her as the face of St.John since they believed their clothing is being outshone by the actress herself due to her prevalent popularity. They wish to create a refreshing break from celebrities and steer clear from blondes and clean up the palette.


Notwithstanding, another model Kelly Gray who is recognized as the daughter of the originator Marie Gray is being dumped from the 2010 Ad campaign as well. Both existing models will now be substituted by Karen Elson, who is known as the wife of a musician Jack White from White Stripes.

The most newfangled Ad campaign snapped by shutterbug Gred Kadel, plans to illustrate a fresh perspective of St.John after the evolution. The new ad campaign will be hitting the newsstand for the February issue of Harper's Bazaar, Vogue and Vanity Fair.

St. John, the well known brand name for formal wear was established in 1962 by Robert and Marie Gray where the main headquarter is situated in Irvine, California. The St. John clothing line collections are being sold in specialty retail stores in nearly 29 countries with a total of 31 companies owned boutiques across the US.